Bill Hartzer - Website Marketing News and Information

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Ginzametrics SEO Software Integrates with SEOmoz
Ginzametrics, an enterprise-level SEO software device, is now integrating with SEOmoz?s Website Intelligence Service API. Via the API, Ginzametrics now offers comprehensive metrics on more than 58 billion pages and over 617 billion links.

Ginzametrics is utilizing the SEOmoz API as a complement to its personal intelligence data platform. Links to customer sites are becoming actively re-crawled in order to create customized suggestions for hyperlink building efforts also as in-depth reporting and alerts. Enterprise clients are receiving the first entry towards the SEOmoz-driven data, with all Ginzametrics customers gaining entry within the coming weeks.

Launched in early 2010, Ginzamarkets offers the Ginzametrics Search engine optimization dashboard for mid-size and enterprise level clients. Ginzametrics presents complicated data into actionable recommendations on a page-by-page basis. The total answer covers all aspects of Search engine optimization which includes server configuration, broken hyperlink notifications, improved crawling and granular keyword suggestions. For much more information, visit www.ginzametrics.com.
Impression Share Metrics
On January 30th, 2012, Google will start rolling out Impression Share Metrics at the Ad Group degree in Google AdWords. If you are familiar with Google AdWords, Google's pay per click (PPC) plan, and also you use it every day, then you know that this really is likely to be a really welcome new function.

Google has announced that the Impression Share Metrics are likely to be accessible at the Ad Group Level in Google AdWords.

So, what is Impression Share?
Impression share will be the percentage of impressions you received divided by the estimated quantity of impressions you had been eligible to receive. Eligibility is according to your current ads' targeting settings, approval statuses, bids, and Quality Scores.

A simple method to comprehend the worth of impression share is to think of the on-line marketing landscape as a scrumptious pie. You as well as your competitors are each trying to nab the biggest slice of that pie. By tracking your impression share metrics, you are retaining tabs on the dimension of one's slice compared to the remainder of the pie, that is being divided up and eaten by your competition.

Here are some explanations of the new impression share metrics, and the 3 new columns which will be additional beginning on January 30th, 2012:

Impression Share
Lost Impression Share by Rank
Exact Match Impression Share

Impression share is the percentage of impressions received divided by the estimated quantity of impressions eligible to get.

Lost impression share by rank will be the percentage of impressions lost due to ad rank. Nevertheless, the percentage won't be proven if your campaign is at or close to your set every day budget.

Exact match impression share is the percentage of impressions received for searches that exactly matched keyword divided from the estimated number of exact match impressions eligible to get.

Right now, the impression share metrics are available at the campaign level only. But, this is going to be very helpful for search engine marketers, especially because it is in the Ad Group degree. According to Google, These changes will start to roll out to all advertisers globally on January 30, 2012, so appear out for them inside your account soon. Once these changes are reside, you?ll have the ability to discover more comprehensive info within the AdWords Help Center.
Have You Heard What Social Media Pros Say?
There are some videos generating their way across the web right now which are fairly hilarious. So funny, actually, that they're becoming shared around, even by social media pros. Nicely, these videos are humorous because they are very real. The entire idea behind the movies are that they details the reality, and what someone says that you have in common.

Standing Dog's social media team recently got in on it, and posted their video, as shown above, called Sh*t Social Media Pros Say. If you are in the social media marketing industry, or you interact with social media professionals on a regular basis, then you may be interested in seeing this video that details what those in the social media industry say on a regular basis.

If you think about it, just about in every industry out there, you will find sayings or typical quotes that those people tend to say, over and over and over again. And when you point those quotes or those sayings out to people in the industry, for some reason it really does strike a chord with someone. Especially those in that industry or those who see themselves becoming made fun of.

It all started a while back with something called "stuff my dad says", and then there was "stuff girls say" and then there was a video done recently about stuff project managers say. There certainly could be a lot of other videos done, and here are a few that I would like to see. And oh, by the way, it's not "stuff", it's a particular other nasty S word that is a swear that I would rather not repeat.

Stuff My Mom Says
Stuff My Kids Say
Stuff My Grandma Says
Stuff My Grandpa Says
Stuff Domainers Say
Stuff SEOs Say
Stuff My Boss Says
Stuff Secretaries Say
Stuff Politicians Say
Stuff Doctors Say
Stuff Lawyers Say

That's just a few of them, I am sure if you are in a certain industry, you could come up with a entire list of stuff that someone says. And certainly, I am sure that it would be humorous, too.
What does SOPA Mean?
So, you may have noticed that these days many web sites, including Wikipedia, Reddit, and Google. Some have blacked out their whole site and others have blacked out their logo in protest of new pending legislation within the United states. What does SOPA, PIPA, Internet Censorship, and Totally free Speech truly mean? Well, plenty with regards to your rights, how we access the internet's content material. After all, the internet is all about content material, is not it?

The Quit Online Piracy Act, also known as SOPA, is a piece of legislation currently in the US Home of Representatives, while the Protect IP Act (PIPA) is the corresponding bill in the Senate. These pieces of legislation give copyright holders new resources to shield their intellectual house. Copyright holders can sue websites where their content has appeared, irrespective if the proprietor of the web site was the one to post that content material around the site. Reposting other people?s suggestions, thoughts and content would be not possible on social media networks and blogs.

For example, under these new rules (if the legislation passes), When it comes to videos, we'd be censored. In the event you posted a video of yourself singing a copyrighted song (perhaps your new favorite song you heard around the radio), then you might be sued by the artist who originally wrote that song. And all of the internet websites who link to that video of you singing on the web could be sued, as well. Of course this really is just an example, but the Stop On-line Piracy Act is one thing that all of us most likely do not want to really to pass and become law.

I understand that performance artists, musicians, song writers, as well as writers, don't want their things copied and given out at no cost. All of us wish to make some cash in the hard function we put into making content material. But there's a fine line with regards to internet censorship and free speech.

That is why so many websites are taking the time today to change their websites' content material, black it out, or even black out their logo.
Owen Frager: 7 Steps to Marketing Success
Owen Frager, the Chief Innovation Officer of the Frager Creative Group, one of the nation?s first virtual marketing communications agencies serving Lot of money 500 manufacturers, has recently written an interesting article about the 7 step recipe for marketing good results. In it, he describes how there's a lot much more to interactive electronic marketing than eye-catching banner ads, discount packages, and intelligent domain names.

In accordance to Owen Frager, "Marketing gives personality and differentiates for benefit. Marketing produces relationships with customers that go deeper than anything you sell or make. And of course, social marketing facilitates those relationships and drives phrase of mouth."

Mr. Owen Frager says that "2012 is the year to stand out inside a me-too on-line globe."

I'm paraphrasing here, but as I recall, here is Owen Frager's recipe for marketing success within the twenty-first century:

1. People do not buy brands. They sign up for brands.
2. What is presently relevant is constantly changing.
three. You can market to 1 and all.
4. You are able to alter to be what your clients need.
5. Connecting individuals to each other connects them to you.
six. Money may be produced with out promoting anything.
seven. Electronic is how it all occurs.
a. Cross-promotion that shares costs and extends budgets.
b. Redirection of marketing dollars to collaborative efforts that increase consciousness and revenue.
c. Ideas as themes, products, promotional vehicles, and monetized resources.

In accordance to Owen Frager, "remember, the brand new model is collaboration, not competitors." Marketing within the 21st Century is not always all about competition, it is more about collaboration, as well as social networking marketing on the internet today is about collaborating together with your customers and potential clients, and not always about your competitors.

Marketing provides character and differentiates for advantage. Marketing produces relationships with clients that go deeper than anything you sell or make. And naturally, social marketing, yet to be mastered by most, facilitates those relationships and drives word of mouth.
Will Google Search Plus Your World Impact SEO?
Google recently add a brand new feature or change to their search results called Google Search Plus Your World. Google's search results underwent however another radical alter. But only if you're logged into your Google Account.

Google has begun to integrate internet content that has been shared with you privately via their Google Plus social network along with public content on the internet. Google calls this Search Plus Your World. So, if you are logged into your Google Account, and also you search at Google, you may see search results that consist of content that your buddies have shared. This could include news products, internet pages, pictures, as well as movies.

From a search engine optimization perspective, although, at this time, it truly doesn't have significantly of an influence on the actual search results for many customers. Even though there are reportedly over 65 millions of Google Plus customers at this time, the actual number of Google customers who search whilst logged in is really a lot less. If we appear in the actual number of search queries to web sites that are "not provided", it is only about 2 to 20 % of users who visit websites. While you might recall, Google rolled out a feature that allowed Google customers to search while using an SSL connection--which doesn't offer keyword referral search information to web site owners. Keyword queries from Google organic search is reported merely as "not provided", which may be frustrating for many internet website owners tracking the keyword referrals to their internet site utilizing analytics tools like Google Analytics.

So, at this point, Google Search Plus Your Globe truly has practically no impact on your search engine optimization strategy like a entire. Actually, what I suggest is that you continue, just as I have recommended since 2003, to post excellent content in your internet site and socialize it with your friends and followers--and your web website will benefit within the long run.

For instance, whenever you make a blog post, make sure that it is optimized properly. Make sure that it has a good title, meta data, heading, and content that other people would wish to share. Having the social icons on your weblog post is essential, but don't be afraid to jump begin it a little by sharing it together with your personal community of social friends and followers. Share it on Twitter, on Facebook, and on Google Plus. Take the time to make other blog post and link them over to your main weblog post. Share these weblog posts, as well. Use your blog's pinging function to make sure that it's pinged out to all the appropriate websites.

So, when it comes to Google's new Search Plus Your World, from a search engine optimization viewpoint, do not fret too much more than this new alter. Some are calling it radical, but truly, it is not going to impact your internet site's bottom line. At this point, it's only a small percentage of customers who are impacted, and since the average Google Plus user only has about 20 buddies and followers, even at that point the number of actual search results which will change isn't going to become extremely much.
Internal Anchor Text Links and Search Engine Optimization
When it comes to search engine optimization and optimizing your website, the anchor text of your internal links, the internal anchor text links are essential. Let's take a a look additional and discuss more about internal anchor text links.

There are a few typical pitfalls with Search engine optimization efforts, so studying about them will help you stay on track. Certainly one of them will be the problem of anchor text together with your internal links. An anchor text is a visible link that the reader can take from that region of the text to an additional internet page. Setting them up within the form of a hyperlink is extremely easy and highly effective.

Most search engines give an excellent deal of excess weight towards the use of anchor text. This is because it is easier for them to identify what the page is about. If you're doing what you are able to to increase your ranking on any search engines, this is 1 piece of advice you truly wish to follow.

Google will be the top search engine that countless individuals use every single day. They appear a the internal anchor text, but they also pay extremely great focus to anchor text that is discovered on other websites. You won?t have a lot manage over that though so concentrate your power on obtaining those internal links set up together with your anchor text. Internal optimization should never be overlooked with Search engine optimization. However, as well many web site owners are focused on external components only.

If you already possess a website in location, carefully assess the internal navigation procedure of it. You should have them in place for all the pages on your web site. This not only helps with Search engine optimization efforts and ranking though. Additionally, it makes your website extremely simple for visitors to navigate, and which will keep them coming back.

However, these internal anchor texts are really only going to help you out if they adequately are in a position to describe what you offer on a specific web page. Make sure you use keywords and keyword phrases which are targeted for each internet page. This is going to ensue that the phase within the anchor text is noticed and that it's in the title tag as well for that particular internet page.

Don?t use a item name though in your anchor text. Which will make it extremely difficult for both visitors and also the search engines to successfully figure out what that indicates. This really is particularly accurate if they haven?t heard of that particular product before. The anchor texts ought to be focused on keywords for the greatest Seo results.
Additional Information about Social Media ROI
Because social media is so new and this kind of a new business, I've to admit that occasionally I personally do not think that I fully understand social media ROI. I mean, I comprehend the idea: that we all want ROI from our social media efforts. But can we really sit down and look at the numbers and say for particular that there is an actual variety of dollar figure behind your actual return on investment (ROI) in your social media efforts?

Certain, for certain kinds of on-line marketing, especially for PPC (pay per click) like on Google AdWords or on MSN AdCenter, there's a direct price: you can invest $1000 in PPC advertising, search engine marketing, and get $10,000 in revenue in your web site. And you may see that directly in your web site statistics, like on GOogle Analytics. But with regards to social media marketing, it's a lot various. There is no actual number behind or related with social media ROI. Whilst you can put numbers behind impressions, numbers of visitors for your web site, impressions, views of an ad, or maybe even subscribers or the number of people who "like" your page or Google +1 or bookmark your page, it is not extremely simple to place a dollar figure on social media ROI: creating your brand and making certain your business has happy customers, which should be the major focus of one's social media marketing efforts.

I as soon as was working on a social media marketing account exactly where I tweeted about a brand new provide or "deal" that a company (a client of mine) had just began. I can honestly say that this provide brought in more than one million dollars in sales for my client: just from one easy tweet on Twitter. The offer was related to real estate and promoting land: and the individual who saw the tweet was a big investor. Once they saw the tweet, they went to my client's website and began the revenue process which eventually ended in over a million dollars in sales for my client. We could technically say that there was an enormous dollar figure associated with social media ROI for this marketing campaign for my client. But I this is not the regular situation. It's about connecting with your clients and potential customers: and letting them know about your company.

so, when it comes to social media marketing and, much more specifically, your social media ROI for your advertising efforts, let us not get all bogged down talking about numbers and whether or not spending X quantity of dollars on a social media marketing campaign is going to bring inside a huge return in your investment. Let us speak about the longer term, the overall advantage you and your business is going to possess by utilizing social media marketing as an effective type of advertising on-line. There is no quantity related with social media ROI.
Search Engine Optimization: Keywords in URLs
For search engine optimization, keywords in URLs are important. Your keywords really are a great tool to reach potential customers, so make them a priority. Nevertheless, you need to do much more than just have those keywords in your tags as well as your text. They ought to also be found inside your URLs. This is a logical stage to really get more general benefits out of your Search engine optimization efforts. Nevertheless, this continues to be an area exactly where many web site proprietors are dropping the ball.

Your domain name is a large place to begin. Does one have any one of your effective keywords in it? This may be difficult to alter now if you already have the company up and operating. In the event you are not at that point yet, you want to make certain you get a domain name which has powerful keywords in it.

Think about your niche market for a second. By doing so, you'll rapidly start to determine numerous possibilities you have to put keywords into that domain title. You are able to also buy a domain title which has such keywords in it and utilize it for your existing web site if you would like via redirecting. This may be complicated but it is a viable option if you want to consider your Search engine optimization efforts to the next level.

In the event you don?t think that keywords inside your URLs are essential, you'll need to find out some background about all of it. You also have to find out what the leader in search engines, Google, has to say about this. Till 2005, Google was putting all the emphasis on the websites that had keywords in their domain name.

That began to alter though in 2005 and there were plenty of other elements the search engine Google was basing ranks on. However, in the past yr or so much more of the excess weight has shifted back again towards the keywords being discovered in that domain title. With that in mind, performing so could assist you to to have an edge over your competitors when you are parallel to them in so might other Search engine optimization components.

You are able to also place keywords into your sub domains, but it is a bit much more complex to achieve. If your website has enough content material to supply a separate section for sub domains though then you should rely on them. You are able to use various keywords too in order to pretty represent various divisions of your company.

It is highly recommended which you location your keywords in to the directory too. This allows you to properly categorize the web site into lots of smaller divisions and sections. You want to make use of keywords for the file names as well so that they are often useful using the process of describing what is on a particular website.

Google is not the sole search engine available that gives more excess weight to a website once they have keywords within their URL. Be sure you maintain issues well-balanced although and which you do not seem like you are stuffing supplies anyplace that may get you banned. Doing it correct will help you to get an excellent ranking placement with the numerous search engines.
Is YouTube's New Design Good Design?
When you have not observed, or haven't been to YouTube lately, then you most likely don't understand that the world's most famous video website just upgraded. There's a YouTube new design on their website, and the old YouTube is no longer. Well, they've upgraded the style on their internet website Each and every internet site, in my opinion, really ought to upgrade their design about as soon as a year. It has been a whilst, though, because YouTube has had a brand new style. Some love the new YouTube design, and there are also some critics. But what ever the case, this new YouTube design is here to remain.

One of the primary purposes of YouTube isn't only to upload video content--but to share that content material with other people. So, with this particular new YouTube design, we're seeing more in the social media elements brought in to the design and functionality. Google+ is more integrated, although everyone on YouTube has not but signed up for Google Plus. If you are a Google+ consumer then great--I extremely recommend utilizing it. And if you have not signed up or claimed your Google+ account but, then you probably should--so somebody else doesn't claim your name and start posting for your account. Probably, though, you already possess a Google Account--especially if you're a YouTube consumer like I am, and all you need to do is go to http://plus.google.com to claim your Google+ account.

Let us get back to YouTube's new design, though. Really, it's finally refreshing to see YouTube do a major overhaul of their web site. I've observed some small tweaks and modifications over the years, but this time I personally believe they've done a great task with this particular new YouTube design, particularly the design on their homepage. It will take some time to obtain used to the new YouTube design, because it usually takes me a couple of weeks to truly get utilized to a new design on a internet website.

The new YouTube design also welcomes much better analytics, and new layouts, also like a new feed button that's fairly useful. There are some other functions, also, which you might discover while you use YouTube within the coming weeks.

What do you such as the most about the new YouTube style?
Flaw Discovered in Facebook Account Security
Even after leaving Facebook.com, a serious flaw in Facebook account security permits any web site to post and "Like" a page without the user's knowledge or permission. Simple JavaScript code that is freely accessible, placed on any internet page, will instantly "Like" a URL and post about it on Facebook Users' walls with out their permission or understanding. A recent test of this JavaScript code revealed the code was in a position to auto "Like" and successfully post on more than 30 percent of the users' Facebook walls without their understanding or permission. This is a serious safety flaw in Facebook's safety that should be fixed.

Picture visiting your Facebook account, viewing your Facebook Timeline, making a few posts in your Facebook wall, updating your status. Then you leave Facebook.com, without logging out of Facebook, and go to a couple of other web sites. You know, the usual daily routine. For a lot of, it's easier to just leave Facebook.com and visit other websites with out logging out of one's Facebook account. Whenever you go back to Facebook.com, you are already logged in--you do not to kind your Facebook user Id and password again. You are able to go right to your Facebook timeline, to see all of the updates from your Facebook buddies.

That is exactly where this Facebook security flaw comes into play. Devious web website owners (some technically call them "Black Hat" webmasters) are taking advantage of Facebook customers. By putting in simple JavaScript code on their internet site, webmasters are able to "fake" a click on a hidden Facebook "Like" button on their site. And then they post on your Facebook Wall about it, which promotes their URL or web site to all of your Facebook Friends. And you by no means see the click or the Facebook "Like", and also you most likely will not see which you posted about their internet website on your Facebook Standing unless of course you go to Facebook.com and view your Facebook Wall. Most Facebook users will by no means understand that they're promoting internet sites that they recently visited unless of course someone tells them about it--because Facebook is designed inside a way for us to determine all of our friends' updates on our timeline. It takes a separate click on the Facebook site to view your personal Facebook Status updates.

What's disturbing here will be the reality that whenever you go to a website. Not only will you "Like" a URL of the web website owner's choosing, the net site will also instantly post on your Facebook Wall without you even understanding it. If you're logged into your Facebook account, even though you're NOT on Facebook.com, any website can instantly post on your Facebook Wall without your knowledge. This is a severe Facebook safety flaw that Facebook requirements to deal with correct away.

At this point, there is truly only one way which you personally can stop web websites from automatically posting and auto "Liking" when you visit their web website. Whenever you visit Facebook.com you should log in--and when you leave Facebook.com, you should log out. As lengthy at you are technically logged out of Facebook.com, there is no way that a devious web site owner can force you to automatically "like" their internet site--and they can't instantly post on your Facebook Wall.
Use Social Media to Find the Perfect Social Media Gift
The holiday shopping season is now in full swing, and social media gifts can help you find the perfect gift for your significant other, a family member, or maybe even a co-worker. Your social media gift does not necessarily have to be something from a social media website. In fact, you can use social media websites to find the perfect social media gift that you are looking to buy someone. Through social media, you can easily read someone's social media feed. Use their Tweets, Posts, and Likes in order to find out more about the person you're buying for.

Let's say, for example, that your mother is on Facebook. Why not look at what she has posted over the past few months and what she has "liked". Maybe there is a particular store that she has "liked" on Facebook. Why not start there, at that store that she has Liked on Facebook.

Or maybe the person you are wanting ideas for has posted about a particular charity? Perhaps you might consider giving to that charity--in their honor. And then you can give them a nice holiday card telling them that you donated on their behalf.

For someone who might be a sports fan, you might want to look at their Twitter feed and see what they have posted during a game. Perhaps you may be able to figure out who their favorite player is--and an autographed picture or other item from that player might be the perfect gift for them.

Whatever gift you give this year, using social media and what I would call social media gifts, can help you learn a bit more about the person who you are buying for. And making the gift that more personalized to that person will make the gift that much better this holiday season. And maybe you will even learn a bit more about the person you're buying for, as well.
Google Plus Page for Your Business
Google has added a way for companies to make their very own Google Plus Company Page for their business. Just like a business page on other social media or social networking web sites, your company can have a Google Plus Business page for itself. The Google Plus Business Page isn't tied to one particular personal profile, it's a page specifically for the category of business which you select. When you set up the Google Plus Company Page, you are able to choose from a number of different categories:

Local Company or Location
Product or Brand
Company, Institution or Organization
Arts, Entertainment, Sports
Other

The process of establishing your Google Plus Company Page is pretty easy, and will only take a couple of minutes of your time. What really is very important here, though, is that you take the time right now to setup your Google Plus Business Page, and stake your claim so that no one else builds a page for you or your brand. This way, you can get in on the ground floor and make certain that your brand or business is represented on Google Plus correctly. So, if you're prepared to produce your Google Plus Business Page, go ahead and log into Google Plus and on the correct side in the display you'll see the Produce a Google+ page link to obtain started.

There have been some benefits and drawbacks to establishing a Google Plus Business Page, and there are some critics which are saying that presently you will find problems using the implementation of Google Plus Business Pages. For instance, they're not extremely scaleable for bigger organizations. Whatever the situation, I do think that we are still in the infancy of Google Plus and Google Plus Business Pages, and we will definitely see changes within the long term. Google is good about taking feedback that we've and using it to make modifications to their products. We definitely have seen a lot of great changes more than the years to the Google interface, also as the Google organic search results. And I fully anticipate further modifications towards the Google Plus Business Pages, we well.
Four Tips to Turn Your Brand Advocates into Super Fans
If you are into social media advertising, you know that it's extremely important to turn your brand advocates, your brand's ambassadors, into fans. But not just should you turn your brand's fans into regular fans, you have the opportunity to convert them into superfans. Those that will really vouch for your brand, and be what we call a super fan of one's company's brand. They're the ones who will talk wonders about your brand, and tell everybody that they know about it. Just because they are a super fan.

These tips are truly according to Lauren Parajon's individual experiences. Are there any other tips that you can share with us on turning your brand advocates and brand ambassadors into superfans? Standing Dog, a digital and social media marketing agency, describes how virtual and physical high-fives produce what each and every brand ought to strive for: superfans.
How You Can Export Your Google Sidewiki Information
Google Sidewiki is becoming closed by Google. Apparently this really is just another one of Google's goods that failed. I'm not exactly certain why Google Sidewiki by no means caught on with the public, but maybe it's due to the fact that Google Sidewiki has been so difficult to locate, becoming virtually hidden within the Google Toolbar. Regular Google search customers had a difficult time seeing Google Sidewiki, and it was never truly a part of the Google normal search results. There never was a link to Google Sidewiki, you had to determine it using the Google Toolbar. Anyhow, Google Sidewiki is being shut down by Google.

They're permitting you to download your entries and information from Google Sidewiki. I've particular instructions about how you can export your Google Sidewiki entries. So, if you were certainly one of the unique Google users that utilized Google Sidewiki, and you entered information into their system, then you may want to download whatever you wrote. Since it is some thing you wrote, you should have access to it. And you may wish to use that text someplace else, perhaps you may incorporate or use it in a weblog post or something like that. I am not fairly certain exactly how I will use the information that I wrote in Google Sidewiki, because it really is not a lot of information. However, you may want to at least revisit it and take a look at the Google Sidewiki data prior to that information is gone for good.

More Recent Website Marketing Articles by Bill Hartzer.

About Bill Hartzer

Bill Hartzer manages the Search Engine Marketing and Social Media division of Vizion Interactive, Inc., a leading full-service interactive design and development firm in based Dallas, Texas, with offices in Kansas City.

Hartzer is a successful writer and search engine marketing expert. During the past eighteen years, some of his many accomplishments include:

* Search Engine Optimization Strategist, Intec Telecom Systems PLC
* Webmaster, Intec Telecom Systems PLC
* Founder, Dallas/Fort Worth Search Engine Marketing Association
* Owner/Author, Corporate Web Site Marketing
* Administrator, Search Engine Forums
* Frequent Speaker, Search Engine Strategies Conferences
* Frequent Speaker, WebmasterWorld’s PubCon Search Engine and Internet Marketing Conference

Hartzer has infused Vizion Interactive with his enthusiasm and vision for search engine marketing and organic search engine optimization. Together with the company’s leaders, Hartzer is focused on developing results-oriented paid and organic search marketing programs to help clients increase visibility, broaden reach and maximize their return on investment.