Bill Hartzer
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Search Engine Marketing Articles Archive
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Bill Hartzer Search Engine Optimization Manager, MarketNet, Inc. Lots of Traffic Doesn’t Always Mean Lots of Money Just because you have a lot of visitors on your web site doesn't necessarily mean that your web site is going to make you a lot of money. And you don't have to have a lot of visitors in order... Linking Campaigns Lead to Increased Online Visibility - Part 3 There are several things worth mentioning when it comes to linking. Don't be afraid to link out to good content. If you see something in your industry that's helpful to your web site's visitors, then link to it and tell... Linking Campaigns Lead to Increased Online Visibility - Part 2 Once you have great content on your web site, you first need to take care of your internal linking before dealing with getting external links from other web sites. Great internal linking also means that you link to your related... Linking Campaigns Lead to Increased Online Visibility - Part 1 A proper linking campaign will not only increase your web site' s online visibility and traffic, it will allow the search engines to find your site and help your web site get indexed.... Search Engine Optimization for Corporate Websites Ranking well in the search engine results will not only increase your businesses' brand awareness, it will bring increased sales leads, which will lead to increased ROI from your corporate website.... Search Engine Optimization for Ecommerce Sites Optimizing an ecommerce site isn't that different than optimizing any other type of web site. In order for a page to rank well in the organic search results, the page needs a few things. Find out what those things are.... Search Engine Optimization for Blogs Optimizing a blog is just like optimizing any other website. The content and pages (posts) must be unique, they must be search engine friendly, and it needs links from other websites. If it's a new blog, then you first need... Translating Web Sites – Considerations for Multilingual Online Businesses When you set up a web site and domain name, you are setting up a business—and by establishing a presence in the country using that country's native tongue is much more powerful than simply adding a few web pages to... Target your Ad Copy for Better Results In search (especially through PPC ads), we have the luxury of picking the keywords we're found for—the more targeted the keywords the cheaper they are. If you use targeted keywords you should make sure you're also using targeted ad copy--it... Sitemap Pages Don't Help Search Engine Rankings Sitemaps and XML files, mainly made for the Google Sitemaps program are pretty much useless for ranking purposes. Don't expect to give Google a URL to crawl and expect it to rank anywhere for anything if you don't have everything... Use Link Bait to Catch Better Rankings Although the term "link bait" is fairly new, the entire concept of link bait has been around as long as the internet itself. People have been creating controversial, funny, and informative web sites and web site content that others naturally... Absolute Versus Relative Linking There's not actually any search engine rankings boost per se when you use absolute versus relative links. However, when you use absolute links you make sure the search engines know which "version" of your site to index.... SEO Overkill Can Destroy Your Site Are you using search engine optimization tactics that lead to SEO overkill? You may not think so, but according to several SEO experts at the Search Engine Strategies conference held recently in Chicago, Illinois, you might be using what is... Best of the Web Launches Blog Directory While they welcome new websites at the BOTW Directory, only blogs that are a minimum of six months old are considered for inclusion in the Best of the Web Blog directory.... Professional Blogging There's a new blog out there that is focused helping improve the success of professional bloggers by offering keywords tips, advice about headline styles, and how to increase your blog traffic.... More Recent Website Marketing Articles by Bill Hartzer. |
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Bill Hartzer manages the Search Engine Marketing division of MarketNet, Inc., a leading full-service interactive design and development firm in Dallas, Texas. Hartzer recently joined MarketNet, where his vast experience significantly bolsters MarketNet’s already robust search engine marketing offerings.
Hartzer is a successful writer and search engine marketing expert. During the past fifteen years, some of his many accomplishments include: * Search Engine Optimization Strategist, Intec Telecom Systems PLC * Webmaster, Intec Telecom Systems PLC * Founder, Dallas/Fort Worth Search Engine Marketing Association * Owner/Author, Corporate Web Site Marketing * Administrator, Search Engine Forums * Frequent Speaker, Search Engine Strategies Conferences * Frequent Speaker, WebmasterWorld’s PubCon Search Engine and Internet Marketing Conference Hartzer has infused MarketNet with his enthusiasm and vision for search marketing. Together with the company’s leaders, Hartzer is focused on developing results-oriented paid and organic search marketing programs to help clients increase visibility, broaden reach and maximize their return on investment. |