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Impression Share Metrics
On January 30th, 2012, Google will start rolling out Impression Share Metrics at the Ad Group degree in Google AdWords. If you are familiar with Google AdWords, Google's pay per click (PPC) plan, and also you use it every day, then you know that this really is likely to be a really welcome new function.
Google has announced that the Impression Share Metrics are likely to be accessible at the Ad Group Level in Google AdWords.
So, what is Impression Share?
Impression share will be the percentage of impressions you received divided by the estimated quantity of impressions you had been eligible to receive. Eligibility is according to your current ads' targeting settings, approval statuses, bids, and Quality Scores.
A simple method to comprehend the worth of impression share is to think of the on-line marketing landscape as a scrumptious pie. You as well as your competitors are each trying to nab the biggest slice of that pie. By tracking your impression share metrics, you are retaining tabs on the dimension of one's slice compared to the remainder of the pie, that is being divided up and eaten by your competition.
Here are some explanations of the new impression share metrics, and the 3 new columns which will be additional beginning on January 30th, 2012:
Lost Impression Share by Rank
Exact Match Impression Share
Impression share is the percentage of impressions received divided by the estimated quantity of impressions eligible to get.
Lost impression share by rank will be the percentage of impressions lost due to ad rank. Nevertheless, the percentage won't be proven if your campaign is at or close to your set every day budget.
Exact match impression share is the percentage of impressions received for searches that exactly matched keyword divided from the estimated number of exact match impressions eligible to get.
Right now, the impression share metrics are available at the campaign level only. But, this is going to be very helpful for search engine marketers, especially because it is in the Ad Group degree. According to Google, These changes will start to roll out to all advertisers globally on January 30, 2012, so appear out for them inside your account soon. Once these changes are reside, you’ll have the ability to discover more comprehensive info within the AdWords Help Center.
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